There’s a New Cheetah on the Farm!

In sales, there are hunters and there are farmers—those who love to chase new opportunities and those who love to nurture those opportunities into closed deals. 

In nature, one of the world’s fastest hunters is a cheetahwhat if instead of only hunting, these cheetahs decided to pick up a shovel and become farmers too? 

Thanks to cloud marketplaces, these hybrid “Cheetah Farmers” are taking over the world of software sales!


Historically, software sellers have been great hunters, chasing after their next big deal. But now new routes to market are opening up and the leading software companies are now adding farming skills, cultivating opportunities in the fresh soil of cloud marketplaces.

Access pre-committed Cloud budgets

Like our modern cheetah, software sellers are discovering exponential growth in revenue through cloud marketplaces. They’ve recognized that the future of revenue lies where big software budgets are pre-committed to the top cloud providers: Google Cloud, AWS, and Microsoft Azure Marketplace.

So what if you’re not published yet in these marketplaces? Your potential customers are going to spend their committed cloud budgets on someone who is. That is a real reason for FOMO.

But if you’re one of those modern cheetahs, there’s a big upside. If you roll out the right Cloud GTM strategy (and don’t worry, we can help you with that), you’ll have Google Cloud, AWS, and Microsoft Azure all teaming up with you to make those sales. 

How does 88% annual growth sound?

Cloud marketplace GMV is expected to reach $50 billion by 2025. It is outpacing any other route-to-market for software companies. 

Work smarter with F33

So, how can you unleash your inner cheetah and become part of this groundbreaking transformation? By working smarter, not harder. You could dedicate precious time and resources to figuring out the ins-and-outs of getting listed and coselling, but the true visionary knows there’s a better way than building once only to use once.

F33 reduces the timeline from a typical 6 months to 6 weeks, all while minimizing the time required by your engineering talent.

And depending on your situation, F33 can help you access free money reserved by cloud providers to help you succeed.

“F33 has come up with creative ways to help us deliver the project in the best way possible to suit our people and processes here at Akeneo."
Joseph Richardson
Technology Partner and Alliance Manager, Akeneo

Maximize Your Reach and Revenue

Gain greater visibility

Solutions listed on cloud marketplaces are prominently displayed in the directory, making them discoverable through search engine optimization.

Reduce deal cycle time

Cut down on time spent in the negotiation process, so you can focus your efforts on product development.

Access full-suite of services

With access to the full suite of cloud services offered in the marketplace, you can create a unified customer experience.

Lessen overhead costs

Vendor management, procurement process, and deployment steps can be automated, reducing overhead costs significantly.

Streamline time-to-market

We help you manage your products faster, allowing customers to deploy and use your product in no time.

Grow co-sales oppS

Every ISV listed in the cloud marketplace can use co-selling and co-marketing opportunities to grow its revenue.

Cheetah's Guide to Farming

Download Your Free Guide

Learn how to accelerate software revenue growth through cloud marketplaces. Download the “Cheetah’s Guide to Farming.” 


Got A Question?

There are several reasons why businesses and individuals use cloud marketplaces:

  • Flexibility and scalability: Cloud marketplaces offer a variety of software applications and developer services that can be easily subscribed to or unsubscribed from. This flexibility enables users to scale up or down as their needs change.
  • Reduced costs: Cloud marketplaces often offer software applications and developer services at competitive prices, and users only pay for what they use. This can help businesses save money on IT infrastructure costs.
  • Faster time-to-market: Cloud marketplaces offer a wide range of pre-built software applications and developer services that can be easily integrated into existing systems. This can help businesses get new products and services to market more quickly.
  • Access to expertise: Cloud marketplaces provide access to diverse developers and experts who can help users optimize their cloud computing resources and improve their digital capabilities.

The future of cloud marketplaces is primed for even more explosive growth. Businesses of all sizes increasingly turn to digital solutions to power their operations and fulfill customer needs. The efficiencies and speeds required in the present world have driven demand for cloud services as an easily accessible, cost-effective solution. The benefits are clear — with pre-packaged services, businesses can define what they need, purchase it, and deploy it within weeks.

Based on a report by McKinsey, over 35% of B2B buyers are comfortable spending up to $500,000 through entirely digital channels. Additionally, more than 70% of buyers prefer digital transactions over in-person interactions. These trends point to a future with an increasingly digitalized, automated B2B commerce.

Here are some trends that are shaping the future of cloud marketplaces:

  • Expansion of offerings: Cloud marketplaces are expanding beyond software and developer services to include other services such as training, consulting, and support.
  • Advanced data analytics: Cloud marketplaces incorporate data analytics and machine learning capabilities to help users discover, deploy, and optimize software applications and services on their platforms.
  • Customization and personalization: Cloud marketplaces are becoming more personalized, offering tailored recommendations and solutions to users based on their needs and preferences.
  • Edge computing: Cloud marketplaces are moving beyond centralized computing, extending to the edge of the network’s periphery to enable faster data processing and improve user experiences.

F33 provides solutions for maximizing revenue on cloud marketplaces. Our team of certified professionals can:

  • Provide guidance and advice on choosing the right product or service to list in the cloud marketplace.
  • Help you set up a marketplace project for your product or service and ensure it meets the requirements.
  • Support setting up a pricing model and marketing strategy for selling products or services..
  • Provide advice on integrating with the cloud platforms and associated billing systems.
  • Help you build a GTM strategy to launch your product or service on the marketplace.
  • Support your team in providing customer service and technical support for the products or services you are selling.


F33 offers comprehensive AI/ML solutions to help businesses solve complex problems. We provide our clients access to platform credits, product experts, dedicated support, and marketing resources. Companies that work with us can benefit from the following:

  • Comprehensive support for AI/ML journeys
  • Preferential pricing on products and services
  • Exclusive resources to get the most out of their investment in the cloud.

F33 is a cloud and marketplace expert that provides a comprehensive suite of services to help businesses create, manage and publish their offers in cloud marketplaces. We help ISVs quickly deploy enterprise-grade cloud solutions on top cloud marketplace platforms. Our services include:

  • Marketplace onboarding. We help businesses create their offers in cloud marketplaces, test them for compliance with the platform’s requirements,.
  • Consultancy services. We provide technical and business advice to maximize earnings potential.
  • Go-to-market strategy. We help you develop your offer’s most effective go-to-market strategy, including optimal pricing and packaging, and drive visibility through promotion and listing optimization.
  • Cloud solution optimization. We help you optimize your products for performance, operational excellence, security, and scalability.
  • Maintenance and support. We help you manage support issues related to marketplace offers and ensure customers receive the best experience possible.

Our team is experienced in all aspects of cloud marketplace offers and is here to help you succeed. We have the expertise to develop a comprehensive strategy, deliver compliant solutions, and optimize your offer’s performance. Contact us today to learn how we can help you maximize your success on cloud marketplaces.

No, you do not need a partner to help you sell on the cloud marketplace. If you meet the requirements, you can sign up as a vendor and list your product or service on the marketplace. However, working with an expert can be a great advantage if you want to get the most out of your product or service.

With the help of a service company like F33, you can choose the right product or service to list first in the Marketplace, set it up efficiently, and implement a GTM enablement strategy that maximizes revenue.

Contact us to learn how we can help you launch and sell products on the cloud marketplace.

Cheetah's Guide to Farming

Download Your Free Guide

Learn how to accelerate software revenue growth through cloud marketplaces. Download the “Cheetah’s Guide to Farming.” 

Cheetah's Guide to Farming

Download Your Free Guide

Learn how to accelerate software revenue growth through cloud marketplaces. Download the “Cheetah’s Guide to Farming.”