In sales, there are hunters and there are farmers—those who love to chase new opportunities and those who love to nurture those opportunities into closed deals.
In nature, one of the world’s fastest hunters is a cheetah—what if instead of only hunting, these cheetahs decided to pick up a shovel and become farmers too?
Thanks to cloud marketplaces, these hybrid “Cheetah Farmers” are taking over the world of software sales!
Historically, software sellers have been great hunters, chasing after their next big deal. But now new routes to market are opening up and the leading software companies are now adding farming skills, cultivating opportunities in the fresh soil of cloud marketplaces.
Like our modern cheetah, software sellers are discovering exponential growth in revenue through cloud marketplaces. They’ve recognized that the future of revenue lies where big software budgets are pre-committed to the top cloud providers: Google Cloud, AWS, and Microsoft Azure Marketplace.
So what if you’re not published yet in these marketplaces? Your potential customers are going to spend their committed cloud budgets on someone who is. That is a real reason for FOMO.
But if you’re one of those modern cheetahs, there’s a big upside. If you roll out the right Cloud GTM strategy (and don’t worry, we can help you with that), you’ll have Google Cloud, AWS, and Microsoft Azure all teaming up with you to make those sales.
Cloud marketplace GMV is expected to reach $50 billion by 2025. It is outpacing any other route-to-market for software companies.
So, how can you unleash your inner cheetah and become part of this groundbreaking transformation? By working smarter, not harder. You could dedicate precious time and resources to figuring out the ins-and-outs of getting listed and coselling, but the true visionary knows there’s a better way than building once only to use once.
F33 reduces the timeline from a typical 6 months to 6 weeks, all while minimizing the time required by your engineering talent.
And depending on your situation, F33 can help you access free money reserved by cloud providers to help you succeed.
Solutions listed on cloud marketplaces are prominently displayed in the directory, making them discoverable through search engine optimization.
Cut down on time spent in the negotiation process, so you can focus your efforts on product development.
With access to the full suite of cloud services offered in the marketplace, you can create a unified customer experience.
Vendor management, procurement process, and deployment steps can be automated, reducing overhead costs significantly.
We help you manage your products faster, allowing customers to deploy and use your product in no time.
Every ISV listed in the cloud marketplace can use co-selling and co-marketing opportunities to grow its revenue.
Learn how to accelerate software revenue growth through cloud marketplaces. Download the “Cheetah’s Guide to Farming.”
There are several reasons why businesses and individuals use cloud marketplaces:
The future of cloud marketplaces is primed for even more explosive growth. Businesses of all sizes increasingly turn to digital solutions to power their operations and fulfill customer needs. The efficiencies and speeds required in the present world have driven demand for cloud services as an easily accessible, cost-effective solution. The benefits are clear — with pre-packaged services, businesses can define what they need, purchase it, and deploy it within weeks.
Based on a report by McKinsey, over 35% of B2B buyers are comfortable spending up to $500,000 through entirely digital channels. Additionally, more than 70% of buyers prefer digital transactions over in-person interactions. These trends point to a future with an increasingly digitalized, automated B2B commerce.
Here are some trends that are shaping the future of cloud marketplaces:
F33 provides solutions for maximizing revenue on cloud marketplaces. Our team of certified professionals can:
F33 offers comprehensive AI/ML solutions to help businesses solve complex problems. We provide our clients access to platform credits, product experts, dedicated support, and marketing resources. Companies that work with us can benefit from the following:
F33 is a cloud and marketplace expert that provides a comprehensive suite of services to help businesses create, manage and publish their offers in cloud marketplaces. We help ISVs quickly deploy enterprise-grade cloud solutions on top cloud marketplace platforms. Our services include:
Our team is experienced in all aspects of cloud marketplace offers and is here to help you succeed. We have the expertise to develop a comprehensive strategy, deliver compliant solutions, and optimize your offer’s performance. Contact us today to learn how we can help you maximize your success on cloud marketplaces.
No, you do not need a partner to help you sell on the cloud marketplace. If you meet the requirements, you can sign up as a vendor and list your product or service on the marketplace. However, working with an expert can be a great advantage if you want to get the most out of your product or service.
With the help of a service company like F33, you can choose the right product or service to list first in the Marketplace, set it up efficiently, and implement a GTM enablement strategy that maximizes revenue.
Contact us to learn how we can help you launch and sell products on the cloud marketplace.
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Learn how to accelerate software revenue growth through cloud marketplaces. Download the “Cheetah’s Guide to Farming.”
Learn how to accelerate software revenue growth through cloud marketplaces. Download the “Cheetah’s Guide to Farming.”