increase sales on Cloud Marketplaces
Learn 8 ways to take advantage of the fastest-growing route-to-market for B2B software companies in 2023.
Who is this guide for?
VP SALES
As a Head of Partnerships, you're always looking to expand your company's reach. Our guide on cloud marketplaces offers insights into this fast-growing channel for business collaborations. By mastering cloud marketplaces, you can cosell with the cloud providers and drive growth for your organization.
Director of Strategic Partnerships
In your role as Director of Strategic Partnerships, forging powerful and mutually beneficial relationships is paramount. Cloud marketplaces have emerged as pivotal platforms where alliances are built and nurtured. Our guide delves deep into these marketplaces, offering strategies to optimize and strengthen alliances in the digital era.
Director of Partner Marketing
Partner-led growth is becoming a leading driver for software companies to succeed. Learning how to co-market with partners like Google Cloud, AWS and Microsoft Azure requires a deep understanding of the partner ecosystem around each of the hyperscalers. Our guide takes you behind the scenes to learn how to navigate your journey to success.
What Will You Learn from Our Guide?
The first step to this journey is learning to navigate cloud marketplaces. Don’t worry, you won’t be doing it alone. Finding success demands strategy, knowledge, and dedication. That’s why we are giving you our “Cheetah’s Guide to Farming.”
In this guide, you’ll gain invaluable insights, including:
- How to leverage cloud marketplaces to reduce operational costs and increase profits.
- Understanding the available cloud marketplaces and how to make the most of them.
- Potential challenges that may arise when using cloud marketplace platforms.
- An overview of the future of cloud marketplaces.
why sell through
CLOUD MARKETPLACES?
Cloud Marketplaces are online stores where Cloud Users can discover, purchase, and manage a variety of cloud-compatible services, applications, and resources. Those solutions can enhance the functionality of their cloud infrastructure. Cloud Providers often enable third-party vendors to provide solutions and sell them through the Marketplace.
How does 88% annual growth sound?
Cloud marketplace GMV is expected to reach $150 billion by 2027. It is outpacing any other route-to-market for software companies.
Cloud Marketplace comes with all usual benefits of accessing a new sales channel. It provides an avenue for significant revenue generation and also serves to accelerate deals and increase deal size. Cloud Marketplace enables you to access global markets and reach unavailable customers.
There are also some unique benefits:
People who use cloud services are often more inclined to buy from Cloud Marketplaces. This is because they typically have commitment to Cloud Provider and/or a set budget for cloud services. Making purchases on Cloud Marketplaces helps them spend that budget as planned.
Cloud providers often urge users to increase their spending on cloud services. They do this by suggesting solutions available on Cloud Marketplaces that might assist with their business needs. By offering your solution on Cloud Marketplaces, you can enable this co-sell opportunity.
Some organizations are only allowed to perform transactions through the Cloud Marketplaces. Publishing your offering on Cloud Marketplaces will allow you to facilitate those transactions, creating new revenue opportunities for your company.
How to sell through Cloud Marketplace
What do I need to do to get listed?
Selling your solution on a Cloud Marketplace can open up new opportunities, and to do this, your solution needs to be compatible with that specific cloud. Transitioning your setup to the cloud could be a positive step towards reaching more customers and growing your business.
All Cloud Providers require that you become an authorised Cloud Vendor before you will be able to publish your offerings and sell through the Marketplace.
You need to integrate your solution with Cloud Marketplace. Each Marketplace provides a set of unique requirements for technical integration between the Marketplace and your solution. Those integrations are required to handle registration, provisioning, account management and usage reporting.
F33 has published over 100 listings including:
DOWNLOAD YOUR FREE GUIDE
Learn how to accelerate software revenue growth through cloud marketplaces. Download the “Cheetah’s Guide to Farming.”
We will guide you through every step
Choosing right marketplace
Securing vendor authorization is your entry ticket to the marketplace, confirming your eligibility and readiness to sell through the platform. It’s an essential key to unlocking your potential for success and growth in the cloud-based business landscape.
Scope integration & onboarding
Launching and transacting are two sides of the same coin; your marketplace debut is only as successful as the transactions that follow, each relying on seamless user experience and robust backend operations.
Go-To-Market
Selecting the appropriate marketplace is akin to choosing the right storefront; it sets the stage for the reach and type of customers you’ll attract.
Authorize as a vendor
Understanding the scope of integration and streamlining onboarding not only saves time but also ensures seamless interaction between your solution and the marketplace
Launch & transact
A robust go-to-market strategy is your roadmap to success, detailing how you’ll capture attention and convert it into revenue.
We will guide you through every step
Choosing right marketplace
Selecting the appropriate marketplace is akin to choosing the right storefront; it sets the stage for the reach and type of customers you’ll attract.
Authorize as a vendor
Securing vendor authorization is your entry ticket to the marketplace, confirming your eligibility and readiness to sell through the platform. It’s an essential key to unlocking your potential for success and growth in the cloud-based business landscape.
Scope integration & onboarding
Understanding the scope of integration and streamlining onboarding not only saves time but also ensures seamless interaction between your solution and the marketplace
Launch & transact
Launching and transacting are two sides of the same coin; your marketplace debut is only as successful as the transactions that follow, each relying on seamless user experience and robust backend operations.
Go-To-Market
A robust go-to-market strategy is your roadmap to success, detailing how you’ll capture attention and convert it into revenue.
First reason
F33 provides expertise and out-of-the-box solutions that will expedite your publication time to Cloud Marketplaces. With our help you can be transacting with your customer on Marketplaces as fast as 4 weeks instead of 6 months.
Second reason
Our team of experts will guide you through each and every step of Marketplace onboarding. Starting from assisting you through getting the vendor authorization, working with you on technical integration, and even guiding you on yours marketing strategy
third reason
F33 provies personalized approach, ensuring a smooth onboarding to Cloud Marketplaces and helping you overcome any hurdles to achieve your marketplace goals.
FREQUENTLY ASKED QUESTIONS
1. Is this e-book suitable for beginners in cloud?
Yes, our exclusive e-book is here to provide you with a comprehensive and in-depth exploration of cloud marketplaces. No matter your expertise level, this resource can cater to readers from all backgrounds. From beginners to seasoned vendors and users of cloud marketplaces, everyone can benefit from the valuable insights and knowledge contained within these pages.
2. How long will it take to see results after implementing these strategies?
The time it takes to achieve software revenue growth depends on the complexity of your product or business goals and objectives. However, with our guidance, you can expedite the process and start witnessing tangible results in a matter of weeks.
Our expertise and industry-specific insights will help you navigate challenges, optimize strategies, and seize opportunities to maximize your software revenue potential. By leveraging our proven methodologies and tailored solutions, you can drive sustainable growth, achieve your business goals, and maintain a competitive edge in the cloud marketplace.
Let us be your trusted partner on this journey to success and unlock the full potential of your software business.
3. Is any cost involved in getting listed on a cloud marketplace?
Cloud marketplaces charge a percentage of the revenue generated by the vendor’s product. In 2021, Microsoft and Google Cloud significantly reduced their listing fees, reducing them from previously substantial rates of up to 20% to a mere 3%. AWS, the market leader, charges a listing fee of about 5%. The prices are intended to offset the operational costs of invoicing and billing customers, and operating the marketplace, not to take a share of the vendor’s revenue.
unleash your inner cheetah!
Stop imagining what could be and start making it happen. With F33’s guidance and the power of cloud marketplaces, you can achieve accelerated software revenue growth in no time. The future of sales is here, waiting for you to seize it with both hands!
DOWNLOAD YOUR FREE GUIDE
Learn how to accelerate software revenue growth through cloud marketplaces. Download the “Cheetah’s Guide to Farming.”
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