Getting Started

Ready to Tap Into the Power of Cloud Marketplace?

Cloud Marketplaces Growth from 2020-2025

Worldwide Public Cloud Service Revenue Forecast (Billions of U.S. Dollars)

The Worldwide Public Cloud Services End-User Spending Forecast reports that end-user spending will reach billions in the coming years. In fact, Canalys projects that cloud marketplace sales alone will see an 84% CAGR and will be valued at over $45 billion by 2025. The ongoing growth of cloud technology showcases its increasing importance in the tech landscape. With F33, you can monetize on this growth and keep up with the need for cloud services.

Hyperscalers Driving the Growth

The pandemic accelerated what started as a future trend, with leading hyperscalers in cloud marketplaces such as Amazon Web Services, Microsoft, and Google Cloud. In Q2 2022, the top three cloud service providers collectively grew 42%, controlling 63% of global expenditure. As traditional channels face competition, customers increasingly rely on trusted partners to navigate complex technologies in marketplaces.

How does 88% annual growth sound?

Cloud marketplace GMV is expected to reach $50 billion by 2025. It is outpacing any other route-to-market for software companies. 


of B2B sales interactions will occur in digital channels by 2025

With the right partner, you can onboard your offerings in a cloud marketplace in weeks.

Benefits of Cloud Selling

Simplify procurement

Enterprise customers use their existing Cloud Commitments to purchase your solution.

Start quickly

Sellers at cloud marketplaces get paid when you get paid, incentivizing them to work with you to accelerate deals.

Accelerate sales

Cloud marketplaces provide unparalleled global reach for your product so you can tap into new markets faster.

Distribute cost-effectively

Cloud marketplaces provide a cost-effective distribution channel for cloud sellers without worrying about extensive infrastructure.

Scale quickly

Cloud marketplaces offer powerful analytics to track usage, identify opportunities to upsell, and increase customer retention.

Access pre-committed budgets

Your customers can allocate pre-committed budgets from their Cloud Commitments to purchase your solution quickly and easily.

How to get published to cloud marketplaces

An ISV has three options to get listed on cloud marketplaces: do-it-yourself, hire a SaaS company or hire a Services company.

Do-it-yourself (DIY)

The DIY option requires the ISV to develop and manage its listing on the cloud marketplace. This challenging and time-consuming option may require trial and error, resulting in delays and mistakes. However, this option can give the ISV complete control over the listings, even the learning curve is only used once.

Hire a SaaS company

The SaaS company option involves partnering with a third-party provider specializing in creating and managing cloud marketplace listings. These companies typically offer middleware for an ongoing annual fee. A SaaS platform is typically overkill for most ISVs, but is good when you have many products on many platforms.

Hire a service company

A service company option is working with a third-party cloud service provider, like F33, in creating and managing cloud marketplace listings. This can streamline the listing process and ensure that they meet all requirements. The timeline for this option is typically shorter, taking as little as six weeks.


F33 is here to help expedite seller onboarding to cloud marketplaces. We offer comprehensive, step-by-step guidance and customized support to ensure a seamless experience. F33 is an official partner of each of the big three hyperscalers. You’ll benefit from our expertise in marketplace integration, develop a GTM strategy and execute using proven applications that save you time and red tape. 

The bottom line? There’s no better time to start exploring cloud marketplaces than today!

google partner cloud

Got Questions?

A cloud marketplace is a platform that allows businesses to buy and sell cloud-based services such as storage, computing power, and software on demand. Cloud marketplaces provide an easy way for companies to quickly access the services they need without investing in expensive hardware or managing complicated infrastructure. Cloud marketplaces offer discounts and promotions, making these services more cost-effective than buying them directly from a provider.

Examples of cloud marketplaces include Amazon Web Services (AWS), Microsoft Azure, Google Cloud Platform (GCP), IBM Cloud, and Oracle Cloud. These platforms allow businesses to purchase virtual machines, application hosting, databases, analytics tools, and more. Additionally, many third-party providers offer cloud marketplaces that integrate with one or more major cloud providers.

Cloud Marketplaces cater to a diverse array of vendors, including independent software vendors (ISVs), solution providers, original equipment manufacturers (OEMs), managed service providers (MSPs), and system integrators (SI). These platforms enable businesses with products or services that rely on cloud technology to sell cooperatively, fostering growth and innovation. Such companies may include software-as-a-service (SaaS) providers, infrastructure-as-a-service (IaaS) providers, and others seeking to leverage cloud-based solutions.

By participating in cloud marketplaces, these vendors can effectively showcase their offerings to a broader audience, drive sales, and strengthen their market presence. At the same time, customers can quickly discover and compare various products and services tailored to their needs.

There are good reasons to consider why sell on a cloud marketplace. For starters, it gives vendors a place to show off their stuff to a broader audience. This can be super helpful for small or new vendors trying to make a name for themselves in a packed market.

Another advantage of selling on a cloud marketplace is the access it provides to a large and diverse customer base. By listing your products on a cloud marketplace, you can tap into the existing customer base of the cloud service provider. You can also reach new customers who have yet to discover your solutions.

Additionally, cloud marketplaces often offer vendors the opportunity to leverage the marketing and sales resources of the cloud service provider. This can include promotional activities such as featured placements, email campaigns, and co-marketing opportunities. You can also benefit from access to training and support resources to help vendors optimize their solutions.

Cloud marketplaces offer a variety of solutions that can be sold and deployed on cloud-based infrastructure. These solutions can include software applications, virtual machines, storage, and database services. Some of the most common solutions that you can sell on cloud marketplaces include:

  • Software as a Service (SaaS) applications: Cloud marketplaces often offer a range of SaaS applications, from productivity tools to customer relationship management (CRM) and enterprise resource planning (ERP) systems.
  • Infrastructure as a Service (IaaS) virtual machines: These can be sold to users who want to create and deploy their custom applications on cloud-based infrastructure.
    Platform as a Service (PaaS) solutions: These enable developers to quickly build, test, and deploy applications without managing the underlying infrastructure.
  • Storage solutions: Cloud marketplaces also offer a range of storage solutions, from file sharing to object storage and SQL databases. Vendors can provide turnkey solutions for users to manage and store large amounts of data in the cloud, from object-based to file-based storage.
  • Database services: Besides offering software and virtual machines, cloud marketplaces provide access to database services, including relational and non-relational databases. Vendors on the platform can provide managed database services that meet the user’s specific requirements.

Seller onboarding on cloud marketplaces is the process of onboarding businesses to cloud marketplaces. If a business wants to sell its software in a specific cloud marketplace, it needs to review the requirements and follow the steps to register as a seller.

Unfortunately, eCommerce marketplace onboarding can often take as long as a month. The onboarding process can be tricky for sellers because of steps like product cataloging and activating references. Thankfully, there are service companies, like F33, that can help businesses navigate the process quickly and effectively. They help create a streamlined onboarding process for cloud marketplace sellers to accelerate time-to-marketplace and remove friction.

Selling on a cloud marketplace typically requires a few essential requirements, which may vary depending on the marketplace. Generally, you’ll need to have a product compatible with the marketplace’s platform or infrastructure, and you’ll need to meet any technical requirements or specifications for the product. You’ll also need to provide documentation and support for your product and demonstrate that it meets any security or compliance guidelines required by the marketplace.

Additionally, you’ll need to go through a review and approval process by the marketplace before you can begin selling your product. Finally, you’ll need to determine your product’s pricing and licensing terms and work with the marketplace to ensure that your product’s visibility to potential customers and can be easily purchased and provisioned.

Yes, businesses can list their products or services on multiple cloud marketplaces to increase their visibility and reach new customers. However, each marketplace may require different formatting or content for your product description and listing. You’ll need to create a unique listing for each marketplace you want to utilize to ensure that your product is adequately listed and marketed.

Additionally, you may need to adjust the pricing and/or licensing terms based on the specific guidelines of each marketplace. It’s essential to read the documentation for each marketplace carefully to understand all requirements before listing your product.

If you are selling a digital product or service, you’ll need to ensure that the fulfillment and provisioning process is set up correctly. That way, customers can access your offering quickly and without issues after purchase.

Selling on a cloud marketplace can be a great way to reach new customers and generate revenue. Here are some best practices for selling on a cloud marketplace:

  • Understand the marketplace: Make sure you understand the rules and requirements of the marketplace you’re selling on. This includes pricing, invoicing, and product information requirements.
  • Optimize your product listings: Make sure your product listings are well-organized, informative, and visually appealing.
  • Establish a strong brand: A strong brand can help you stand out in the marketplace. Use your company logo and branding consistently across your listings, website, and social media channels.
  • Leverage customer reviews: Positive customer reviews can help improve your visibility and credibility in the marketplace. Encourage customers to leave reviews and promptly address any negative feedback.
  • Provide excellent customer service: Promptly respond to customer inquiries and provide excellent customer service to help build a loyal customer base.

If you’re ready to start selling on a cloud marketplace, the first step is determining which marketplaces best fit your product. Look for marketplaces that target your product’s customers or industries. Ensure they provide any necessary technical requirements, such as SDKs or APIs.

You must register as a vendor and create your account after choosing which marketplace to sell on. You can begin adding products and filling out product information in the marketplace’s listing system. Make sure your listings are complete and details are accurate.

All these processes can be a bit hassle or overwhelming. However, you can choose the easy way — hire a cloud-native partner experienced in selling on the marketplaces and setting up everything for you. Service companies, like F33, can help manage your product on the cloud marketplace to ensure you get the highest possible return on investment.

Cheetah's Guide to Farming

Download Your Free Guide

Learn how to accelerate software revenue growth through cloud marketplaces. Download the “Cheetah’s Guide to Farming.” 

Cheetah's Guide to Farming

Download Your Free Guide

Learn how to accelerate software revenue growth through cloud marketplaces. Download the “Cheetah’s Guide to Farming.”