Google Cloud Marketplace

Google Cloud Marketplace is a digital store that allows users to discover, deploy, and manage a range of third-party software packages that run on Google Cloud. It offers over 2,000 software-as-a-service (SaaS) and virtual machine (VM) solutions that users can quickly deploy.

Even if you are unfamiliar with services like Compute Engine or Cloud Storage, you can launch a pre-configured software package without manually setting up the software, virtual machine instances, storage, or network settings. You can start with a small deployment and scale up later when your applications require more capacity. Simply put, the “Marketplace” is a collection of offerings on the Google Cloud Platform.

Google Cloud Marketplace also allows software vendors to sell their products on the platform after approval. Users can browse the catalog of products and select the software package they need. Popular open-source products, such as Ubuntu, MongoDB, Redis, and Jenkins, to productivity apps like Gmail, G Suite, and Hangouts can be found here.

Additionally, GCP Marketplace differs from the Google Workspace Marketplace, which offers enterprise apps that add functionality and features to native Google Cloud apps.

Yes, they are. There needs to be some clarification regarding whether Google Cloud and Google Cloud Platform are the same. To simplify things for its users, Google has consolidated its cloud offerings into a single brand — Google Cloud. This means the Google Cloud Platform is now simply a part of Google Cloud. As part of this change, the mobile app previously known as Cloud Console is now called the Google Cloud app. So, whether you’re looking to store data, build applications or analyze data, you can rest assured that you’re using Google Cloud.

Google Cloud Marketplace, on the other hand, is the storefront for Google Cloud Platform and provides third-party applications from various vendors. Its marketplace offers customers an easy-to-use interface for selecting and purchasing software solutions from Google Cloud’s diverse ecosystem of partners.

Selling on the Google Cloud Marketplace is a great way to bring your products and services to a larger audience. The process may vary depending on your product and specific circumstances. Here are the steps you must take:

1. Choose from various products to offer your customers. These include Kubernetes apps and Anthos clusters, virtual machines (VMs), software as a Service (SaaS), open-source containers, and dataset pages for Google Cloud customers.
2. Your organization must meet specific listing requirements to offer products on Google Cloud Marketplace. These include becoming a Google partner, and your product must be production-ready. For complete listing requirements, click here.
3. Sign up to be a Cloud Marketplace vendor. Signing up requires meeting the listing requirements and providing supporting documentation. After signing up, it typically takes 1-2 weeks for the vendor agreement.
4. Select a pricing model for each type of product listed in the GCP Marketplace.
5. Sign up from the cloud marketplace after finalizing the vendor agreement. Then create a Google Cloud project and follow the setup guidelines associated with your offering.
6. Integrate your product on GCP Marketplace with Google Cloud’s infrastructure and billing systems. This will allow users to deploy your product with minimal effort.
7. Ready your go-to-market strategy (GTM) to launch your products on the Marketplace.

Google Cloud Marketplace offers a range of benefits to both vendors and customers. It provides software vendors with a platform to sell their software products and solutions to a large and diverse customer base. It also allows vendors to reach customers using the Google Cloud Marketplace, making adopting and integrating the offered solutions into their existing workflows easier.

By offering their products on GCP Marketplace, vendors can benefit from the fast and easy deployment process, which means their customers can start using their software quickly and easily. They also have the option to utilize flexible pricing options, such as subscriptions, usage-based subscriptions, or free offerings. This makes their products more cost-effective and attractive to customers.

For customers, Google Cloud Marketplace offers a wide range of production-ready software solutions and data sets, making finding and deploying valuable tools that fit their needs easier. With a large and diverse selection of solutions available on the Marketplace, customers can be sure to find the right tools to help them meet their specific business objectives.

As of August 2022, the Google Cloud Marketplace offered approximately 5,000 products and services. This includes a range of software vendors, including Google’s products and services. Customers can find everything from digital marketing tools to cloud infrastructure solutions, analytics and AI software, and more.

The Google Cloud Marketplace also offers a variety of open-source applications, including those related to serverless computing, Kubernetes apps, container services, and analytics. Customers can also find datasets from providers such as Google Cloud Dataproc, BigQuery, and Google Cloud Storage. With such a wide range of solutions available, customers can be sure to find the right tools and services to meet their specific needs.

Statistica estimated that 28% of global companies use the Google Cloud Platform in 2022. In Flexera’s State of the Cloud 2019, GCP is in a healthy third place in the cloud services market, behind AWS and Azure. Its estimated share in the cloud services market among the “big three” in 2020 was 9%, up from 8% in 2019.

Google Cloud’s tooling and services are increasingly used across many industries, including healthcare, finance, retail, media, and more. GCP’s offering is becoming popular for startups and small businesses, as it offers scalability, flexibility, security, and cost-effective pricing models.

No, you do not need a partner to get listed on GCP Marketplace. Google Cloud offers self-service onboarding for vendors who choose to list their products and services in the Marketplace. Vendors can self-register, fill out a profile page, and upload their products to the Marketplace directly with minimal effort. Vendors also have the option to apply for Google partner status, which allows them access to additional resources and support services.

However, if you want to take advantage of the extra resources and support available through Google Partners, like F33, you can hire a service company to help you move to, build, and work in the cloud. This will give you the added speed, flexibility, and reliability to develop your products and services for the Google Cloud Marketplace.