Adam Matuszak,

The main reason You are considering not listing and why You are wrong

Like with anything, you'll need to invest some time to understand how your product fits in the Marketplace, but besides that, it can be accomplished with minimal effort with the right partner. Do You really want to miss out on one of the fastest growing markets?
The main reason You are considering not listing and why You are wrong

When we talk to potential candidates for publishing a solution on one of the Cloud Marketplaces, we often hear the same repeated doubts. Some of them are real variables that need to be taken into account, but some of them are just jinxes and typical resistance to introducing something new. We have observed that these are just excuses and can be resolved by the end of the day. Like with anything, You’ll need to invest some time to understand how Your product fits in the Marketplace, but besides that, it can be accomplished with minimal effort with the right partner. Do You really want to miss out on one of the fastest growing markets?

Here are the main reason You are considering not listing and why You are wrong:

It’s too difficult

We often hear that each cloud works differently, that onboarding is poorly documented, and that there are a lot of contracts to redline and sign. When a partner, who has published himself on another cloud, comes to us they remember it as a difficult and chaotic period. But let me tell you, as someone who has been in this business for a few years: at the end of the day, onboarding and publishing is just a process, a path. And with the right guide, it may turn out that it is not so scary as it seems.

We don’t have time. 

We get that. We hear this all the time. You and your company are busy people. Your engineers’ time is not made of rubber. They are buried in tasks from your roadmap, new features, bugs and they don’t have time to write integrations with some API. Or even worse, with 3 APIs if You are considering publishing on the 3 largest Marketplaces. Your engineers are going to be so busy, and they can’t take away from their normal work. At this point, it is worth mentioning here that a 3rd party integrator can help Your company. There are integration scenarios where the involvement of Your engineers will be unnecessary. From our experience, the publication process requires a person responsible for the partnership with the Cloud Provider. Additionally, the support of the organization’s administrator and cloud administrator will be useful in a few steps.

I won’t see a return.

You are concerned that if You invest in the Marketplace, Your product may fail to drive sales and the listing will become worthless. You are afraid that You will publish yourselfs, make two deals and that’s it, You will get nothing more from this integration. That is a valid concern. However, just like in any other aspect of life, success requires effort. If You want to achieve a fit body, You need to put in the time and effort at the gym; similarly, getting Your product listed on the Marketplace is not a magic solution. While being on the Marketplace can provide global visibility, it is important to make use of co-selling, building relationships, and forming partnerships to increase awareness and promotion of your product.

I don’t care about Marketplace channels. 

It’s just a headache. You have to jump through so many hoops, sign so many contracts, and still integrate the product and payments. You believe in doing business directly with the end customer without 3rd parties. Why should you care about the Marketplace? Yet you are still here. We cannot make you believe in the potential of Cloud Marketplaces. While this is a valid thought and opinion, we’ve seen Cloud Marketplaces grow tremendously throughout the years. They expect it to be a 45 billion dollar business by the end of 2025. Marketplaces are here to stay and they’re not going anywhere anytime soon. 

They take part of my revenue.

We’ve heard some people are apprehensive to join Marketplaces because they’re worried about a potential 3% fee of the revenue taken by the Marketplace. Consider the advantages that selling via the Cloud Marketplace provides You. How much would You pay for someone to take responsibility for billing Your customers? How much would You be willing to pay for the opportunity to sell in a market where customers are encouraged to spend more? How much is it worth to You to speed up Your typical contract signing time? How much would You give so that giants such as Amazon, Google, Microsoft would attract new customers, suggest Your product to them and bring them to talk to You? These are questions only You can answer.

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In conclusion, despite concerns and doubts, it’s worth considering listing your product on cloud platforms. This rapidly growing market offers not only global visibility but also a range of benefits that can outweigh the costs and effort associated with integration. With the right strategy and partner, You can leverage the potential of Cloud Marketplaces, gaining new sales opportunities, building relationships, and increasing brand awareness. So don’t wait any longer – contact us, join this exciting journey, and harness the full potential offered by cloud platforms.

Behind F33
Greg Bigos, CEO

Greg Bigos is the CEO of F33, bringing over decades of experience in delivering ERP solutions for manufacturing, logistics, and retail industries.



Contact Greg
Behind F33
Wit Jakuczun, CTO

Wit Jakuczun is the CTO/Chief Data Science Officer at F33 with a PhD in Applied Mathematics and over 18 years of experience in mathematical modeling, data analysis, and simulations.

Contact Wit
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