Tristan Olson,

Why onboard with a partner?

You can publish your product yourself, solve all obstacles as they arise, your engineers will integrate your product with all APIs, but isn't it worth adding people to your team who have the necessary knowledge?
why onboard with a partner - marketplace academy

So, your company has decided that it’s time to list your product on a Cloud Marketplace. At this stage you realize there are a lot of different things that you will need to control and make sure they time nicely. You understand a lot, but you wonder what else you don’t know. It’s possible that this is an internal company initiative, or it’s possible that your cloud provider encourages you to publish. Before you is probably the most important question that may shape the character of the coming months. Why do cloud providers insist on using integrators? Why should I involve a third party? Why should I pay an outside company to onboard OUR product? These are important questions and you need to arm yourself with knowledge so that your answer is informed.

Why should I onboard with a partner?

The eternal question for everyone in business. Should you develop internal resource knowledge or decide to hire an external company to provide specialists? There is no one simple answer to this question. On paper and at first glance, an external company may seem more expensive, but if we take into account the costs associated with retaining the team that would be responsible for supervising and maintaining your Marketplace listing, the opposite may turn out to be the case. The use of an external company is also associated with greater stability of the services provided. The responsibility for providing talent, maintaining solutions and service is no longer your responsibility and your company can focus on your own product.

why onboard with a partner

Expertise

It doesn’t matter how the integrator packages its services, whether it is a SaaS product or an onboarding service. Please note that it is not any application or solution that is most important. The biggest and most important benefit of using a partner is access to their expert knowledge. Having a team of experts who deal with publications on the Marketplace on a daily basis is invaluable. What you’re actually buying is access to experts. People who implement products on Cloud Marketplace professionally. Here are our three main areas where partner expertise is the most beneficial.

why onboard with a partner

One reason is that partners have expertise in this area, and they can help you leverage their knowledge and experience to get to the Marketplace faster and start generating revenue. This saves you plenty of time and effort, as you don’t have to learn every single step of the process to get things done. It helps you be more efficient and reduces the burden on your engineering team, allowing others to help you reach your goals more effectively.

Co-selling Opportunities

The second reason to use an onboarding partner is for co-selling opportunities. These partners can help you get your product on the Marketplace and also leverage it for co-selling with additional partners and resources. They have the expertise to get your product out there and know who to target, so that it can make the biggest impact once it is listed on the Marketplace. This is a significant advantage of using an onboarding partner.

Support

The third reason why you may want to consider using an onboarding partner is to maintain your listing on the Marketplace. Such partners can offer ongoing support and keep you updated on changes in Marketplace policies or features. This way, they ensure that your product remains compliant and takes advantage of new opportunities. They can handle any additional API changes or notify you of any new policies being. implemented. Their support allows you to focus on your product and sales without worrying about the day-to-day backend tasks.

Imagine the scenario: you’re getting close to closing your biggest deal this year, you’ve prepared a Private Offer for a client and sent them a link. Suddenly you find out that you don’t get the information that the customer has subscribed to your offer. You cannot accept and activate the subscription, which means that the transaction will not take place. In a few days you will realize that the cloud provider has updated the integration requirements and your integration has broken down. After that you’ll have to wait for the development team to update the integration, and you’ll probably have to send another private offer anyway. How long will it take? Few days? Two weeks? The damage is already done.

This entire situation could be prevented by using a third-party integrator that maintains a close relationship with the cloud provider’s Marketplace team. You may even not notice that the application has been updated and everything works as it should.

Conclusion

Whichever approach you choose you need to weigh the pros and cons of each of them. It’s worth noting that you probably already use a number of third-party tools and software providers. You can’t expect every company to implement its own project management tools. It is worth using knowledge and tools prepared by experts in a given field. You can publish your product yourself, solve all obstacles as they arise, your engineers will integrate your product with all APIs, but isn’t it worth adding people to your team who have the necessary knowledge?

Behind F33
Greg Bigos, CEO

Greg Bigos is the CEO of F33, bringing over decades of experience in delivering ERP solutions for manufacturing, logistics, and retail industries.



Contact Greg
Behind F33
Wit Jakuczun, CTO

Wit Jakuczun is the CTO/Chief Data Science Officer at F33 with a PhD in Applied Mathematics and over 18 years of experience in mathematical modeling, data analysis, and simulations.

Contact Wit
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